Location: Remote
Employment Type: Part-time/Contract
About HoistCam:
HoistCam is a game-changing wireless camera system designed to eliminate blind spots for crane and heavy equipment operators, significantly enhancing safety and productivity on job sites. From construction sites to ports, HoistCam helps operators “see” what’s happening in real time, preventing accidents, improving operational efficiency, and boosting profitability. We’re seeking a passionate Influencer Marketing Specialist who can advocate for HoistCam’s value on social media, building awareness of how this technology makes operations safer and more efficient for businesses worldwide.
Job Overview:
As an Influencer Marketing Specialist for HoistCam, your primary role will be to identify, collaborate with, and manage influencers in industries like construction, logistics, port operations, and heavy equipment. The goal is to showcase the power of HoistCam in helping operators see beyond blind spots and how businesses benefit from increased safety and operational efficiency. You will cultivate a network of industry advocates who demonstrate how HoistCam leads to safer, more profitable equipment operations.
Key Responsibilities:
- Influencer Identification & Outreach: Find and engage with influencers in the construction, logistics, heavy equipment, and industrial safety spaces who can authentically advocate for HoistCam and its role in operator visibility and safety.
- Campaign Development: Design and execute influencer campaigns that encourage influencers to create compelling content (videos, posts, live streams) showing how HoistCam improves job site safety, reduces accidents, and increases productivity.
- Advocacy Creation: Collaborate with influencers to emphasize the importance of eliminating blind spots in heavy equipment operations and how HoistCam can drive both safer and more profitable outcomes for companies.
- Relationship Building: Establish and maintain strong relationships with influencers, contractors, and industry experts, ensuring that their messaging aligns with HoistCam’s mission and brand values.
- Content Collaboration: Guide influencers in creating educational and impactful content such as equipment demos, case studies, safety stories, and testimonials, highlighting HoistCam’s role in making operations safer and more profitable.
- Monitor & Analyze Performance: Track and evaluate the success of influencer campaigns, including engagement metrics (views, shares, likes, comments), reach, lead generation, and conversion rates. Regularly report results and insights to the marketing team.
- Feedback Loop: Gather feedback from influencers and their followers about the benefits of HoistCam to continually improve marketing strategies and product messaging.
- Community Engagement: Foster and grow an engaged community of HoistCam advocates across platforms like YouTube, Instagram, LinkedIn, and TikTok who consistently share the value of having “eyes in the blind.”
Qualifications:
- Proven experience in influencer marketing or social media management, preferably with B2B, construction, or heavy equipment brands.
- Familiarity with industries like construction, logistics, heavy equipment, or industrial safety.
- Strong understanding of the influencer landscape across platforms like Instagram, TikTok, YouTube, LinkedIn, and X (formerly Twitter).
- Experience developing campaigns from outreach through execution, including content ideation, influencer management, and performance tracking.
- Excellent communication and negotiation skills for building strong relationships with influencers and key opinion leaders.
- Analytical skills to track campaign success and deliver actionable insights.
- Passion for industrial safety, innovation, and technology that improves real-world outcomes for businesses.
Bonus Skills:
- Existing network of influencers in construction, logistics, or related sectors.
- Experience with live streaming platforms or managing product demonstration campaigns.
- Background in heavy equipment operations, industrial safety, or related fields.
What We Offer:
- Remote, flexible working environment.
- Competitive pay with performance-based incentives.
- Opportunity to work with a forward-thinking company that is transforming safety and efficiency in industrial operations.
- Creative freedom to design and execute campaigns that drive real-world impact in safety and profitability.
- The chance to be part of a team dedicated to promoting groundbreaking technology that improves operator visibility and job site safety.
How to Apply:
If you are passionate about influencer marketing, social media, and promoting innovative safety technologies, we’d love to hear from you! Please send your resume, a brief cover letter, and examples of previous influencer campaigns you’ve led within the application link below.