Location: Remote or On-site
Reports To: VP of Business Development
Job Type: Part-Time
Job Summary:
As a Sales Development Representative (SDR) for HoistCam, you will play a key role in generating new business opportunities and reconnecting with previous customers. Your primary focus will be to identify prospects in key industries such as construction (tower and non-tower cranes), mining, steel manufacturing, maritime (tugboats and cranes), and energy sectors. You will conduct outbound outreach, develop new leads, and follow up with existing customers, helping grow the HoistCam business by increasing visibility and awareness within target markets.
Key Responsibilities:
1. Lead Generation and Prospecting:
- Research and identify potential customers across key industries, including construction (tower and mobile cranes), mining, steel manufacturing, maritime, and energy.
- Target decision-makers such as operations managers, crane operators, safety managers, and equipment procurement officers.
- Conduct outbound outreach through cold emails, phone calls, and LinkedIn to introduce HoistCam and generate interest in product demos.
- Tailor messaging based on the prospect’s industry-specific needs, highlighting how HoistCam improves operator visibility, efficiency, and safety.
2. Follow-Up with Previous Customers and Opportunities:
- Re-engage previous HoistCam customers and opportunities to introduce product updates and explore new business opportunities.
- Develop personalized follow-up strategies based on customer history and industry requirements.
- Track and manage follow-up activities in the CRM, ensuring consistency and timely outreach.
3. CRM and Pipeline Management:
- Maintain accurate records of outreach efforts, customer interactions, and follow-up actions within the CRM system.
- Monitor the lead pipeline, ensuring timely follow-ups, and reporting progress to the business development team.
- Provide regular updates on lead generation activities and follow-up results.
Target Industries and Personas:
- Industries: Construction (tower and non-tower cranes), mining, steel manufacturing, maritime (tugboats and cranes), energy, and general industrial.
- Personas: Operations managers, crane operators, tugboat captains, safety managers, equipment procurement officers, and project managers responsible for heavy equipment operations.
Key Success Metrics:
- New Leads Created: The number of new leads and opportunities generated through outbound prospecting.
- Follow-Up Success: The effectiveness of follow-up efforts with previous customers, leading to re-engagement or upsell opportunities.
- Meetings Set: The number of meetings or demos scheduled as a result of outreach efforts.
- CRM Management: Accuracy and completeness of data entered into the CRM to track outreach and follow-up activities.
Skills and Qualifications:
- Experience in Lead Generation: Proven track record of generating new leads through outbound prospecting.
- Communication Skills: Strong verbal and written communication skills for outreach and follow-up with potential and existing customers.
- Research Skills: Ability to research potential customers, markets, and industry trends to find opportunities.
- CRM Experience: Proficiency in CRM software to track outreach and follow-up efforts.
- Self-Motivated: Ability to work independently, stay organized, and manage your own outreach efforts effectively.
You can view our website at https://www.netarus.com and also find us on Twitter and LinkedIn (at the bottom of this website).
* Netarus Wellness program is unique to the industry and encourages a work life balance. To learn more, visit https://netarus.com/benefits-wellness-program/